Methods for acquiring, analyzing, modelling and optimizing visitor flow in museums

# Record card
287
Thematic areas
Tourism, social sciences and cultural heritage / Archeometry
Tourism, social sciences and cultural heritage / Safety and security
ICT & Electronics / Smart cities and Communities
ICT & Electronics / Big Data
Tourism, social sciences and cultural heritage / Technologies for preservation of cultural heritage
ICT & Electronics / Internet of Things
ICT & Electronics / Information processing, information system, workflow management
ICT & Electronics / IT and Telematics applications
Tourism, social sciences and cultural heritage / Multimedia technologies
Description

We offer integrated tools for the acquisition, analysis, modelling and optimization of visitor flows in museums characterized by frequent congestion and/or complex geometries. Our intervention is divided into 4 phases:

1) Data acquisition related to the paths followed by visitors in the museum, number of visitors in the rooms, time of permanence, ... The acquisition is performed via a specific IoT system, smartphone app or manual counting.

2) Analysis of how the museum is used and recognition of critical issues (e.g., overcrowding, lack of interest in the artworks, ...).

3) Creation of a digital twin of the museum through mathematical modelling and creation of what-if scenarios.

4) Suggestions for possible different positioning of the entrances/exits, different visit paths or different placement of the artworks, with the aim of optimizing visitor flows, the usage of the exhibition spaces and the anthropic impact on the artworks.

Type of innovation
Product / process innovation in integration with an already existing technology
Description of innovative features / Competitive advantages

We offer a complete study of visitor flows that differs from the simple measurement of presence in the rooms in real time. The analysis allows the museum management to better know the behavior of visitors, the most followed paths, the artworks observed and in general the interest in the visit. By optimizing pedestrian flows, congestion can be avoided and the visiting experience can be improved. The analysis of visitor flows can also be related to environmental parameters (temperature, humidity, CO2) to evaluate the impact of visitors on the artworks.

Reference market
Incremental innovation
Development stage
Prototype
TRL
6
7
Advantages
Product/process/service/technology optimization
Patentable technology
No
Patented technology
No
Publication of technology
Published
Technology validation/demonstration
External validation
Market positioning
Italian
European
International
Partner required
Enteprise
Public research center/university
Cooperation in national /european / international project

Information
For more information and/or to be put in contact with the Research Team, please contact the Project Manager:

Barbara Angelini - Project Manager
CNR - Unità Valorizzazione della Ricerca
Phone number 06.49932415
E-mail barbara.angelini@cnr.it